Align Marketing and Sales

Are your marketing and sales departments on the same page?

For many organizations, there exists a significant gap between those tasked with generating leads and those who must act on them. The wider the gap, the less chance that the quality sales leads are going to make it across. According to SiriusDecisions "Organizations that continue to allow these marketing and sales functions to work at odds will suffer crippling consequences: spotty, disconnected lead development, confusing and wasted communications, and diminished productivity, among others."

Eloqua closes the gap by tightly integrating direct marketing programs, corporate websites and landing pages, and CRM systems into closed loop process that produces a continuous flow of qualified sales leads. Eloqua helps marketers forge a common understanding of lead quality and distribution. The result is a symbiotic relationship that can dramatically accelerate revenue growth.

Eloqua helps businesses identify sales prospects at peak interest and then executes timely and effective campaigns that:

• Distribute leads to the right sales rep at the right time
• Alert sales reps to prospect activity
• Nurture leads to build prospect interest over time
• Qualify and score leads to focus the sales team on those most likely to buy

Learn more by reading about:

• Eloqua Conversion Suite
• Eloqua CRM Integration
• Eloqua SMARTpacks