Work the Way You Think

Marketers don’t think about “campaigns” as single assets, so their demand generation platform should allow them to do the same!  With Eloqua Campaign Composer™, you can now quickly and easily set up, execute and report on multi-step, multi-touch campaigns—all from the same powerful application.

• Group marketing assets such as emails, landing pages and now text-to-speech and fax messages together into a single campaign.
• Deploy those assets and see the results.
• Compare activity on those assets within a campaign or the summarized asset activity across campaigns, and provide yourself with true visibility to measure success.

Set up and organize campaigns into a simple, multi-level custom Campaign Trees™, designed to help you manage and report your marketing efforts according to your own organizational structure (e.g., by geography, product, time period or vertical market).

You decide which responses matter most for each campaign and define the rules that determine which inquiries are considered hot leads to be sent to your SFA or CRM system. Campaign Composer™ simplifies campaign management into a robust, integrated solution to make your marketing efforts more efficient and effective.

Advantages:

• Allows greater efficiency in managing and executing multi-part campaigns.
• Allows you to measure campaign effectiveness in a way that is most useful to you, for example by summarized asset activity across multiple campaigns.
• Provides Sales with immediate, actionable insight into the campaign(s) on which a lead has inquired. 
• Provides more meaningful reports that enable you to improve future campaign results and demonstrate ROI.