Digital Body Language™

We actually had a much better read on our buyer because of the Digital Body Language™ we were tracking and automatically pushing out to the sales rep on the account.
-Drew Clarke, VP of North American Marketing for Cognos

 
Customers’ buying processes have evolved in our world of ubiquitous, instant, global communication…but companies’ selling processes have for the most part stayed the same. This, from Thomas Stewart, Editor - Harvard Business Review.

Think about it. Each and every one of your prospects has spent time examining your company’s website. With instant access to rich, online information, your prospects explore options digitally – well before engaging your sales reps and throughout the sales process. Opportunities for your sales team to "read" prospect body language during face-to-face meetings and evaluate buyer intent are evaporating.

Fortunately, powerful new software solutions automatically read and respond to the Digital Body Language™ of your prospects. Where once a shrug or a raised eyebrow gave our sales people clues to buyer intent, today’s online activities - website visits, white paper downloads, and email opens or forwards reveal a prospect’s willingness to buy.

The Eloqua Conversion Suite™ provides a totally integrated solution for marketers to evaluate and respond to a prospect’s Digital Body Language™.

Multi-Touch Personalized Lead Nurturing, Co-Dynamic™ Lead Scoring, Real-Time Web Visitor Notifications and Integrated Closed-Loop Reporting, as well as foundational capabilities like Centralized, Dynamic List Management and 2-Way CRM Integration give your marketing and sales team visibility into prospects’ online activities hidden from them today.

FREE WHITEPAPER
To learn more, download our whitepaper on Digital Body Language™