Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.
Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.
Prior to cofounding Eloqua, Steven worked in corporate strategy at Bain & Company and engineering at Celestica. Steven holds a degree in Engineering Physics from Queen's University.
Mark Organ co-founded Eloqua in 1999 and served as CEO from the company’s founding until he left the company in January of 2007. Under his leadership, Eloqua built a strong culture of uncompromising customer success and employee growth. This culture drove significant corporate milestone attainment, including:
A respected thought leader, Organ’s vision of the evolution of the business-to-business marketing organization has been one of Eloqua’s most important success drivers. This vision was inspired by his experience in corporate strategy consulting at Bain & Company, where he first observed that the application of process, measurement and analysis in many areas of modern business was rarely embraced by marketing. Championed by Organ, the notion that marketers can apply quantitative analytics and factory thinking to stimulate market demand, which later blossomed into a distinct marketing discipline called demand generation. Today, demand generation continues to gain adherents across a variety of industries, because of the principles, practices and technologies that he introduced.
A prolific writer on the subject of demand generation effectiveness, Organ has been quoted in numerous business publications and journals. He is a member of the Young Presidents' Organization (YPO) and sits on the Board of Governors for the Information Technology Association of Canada (ITAC). He was and continues to be a regular speaker at industry events, including the Direct Marketing Association and American Management Association.
Mark holds a M.S. in Neurosciences from Northwestern University, Evanston, IL, and a B.Sc. (Honours) in Life Sciences from Queen’s University, Kingston, Canada.
Mr. Wagner co-founded Eloqua in 1999 and has held the position of VP Product development since that time. As leader of the development team, Abe leverages years of experience as a software designer, architect and manager. Abe's innovative and advanced development management techniques have lead Eloqua to be consistently recognized for its level and speed of innovation, and its depth of product functionality. Prior to cofounding Eloqua, Abe lead a number of national scale software projects for major Canadian banking and government organizations through his work at Ehvert Engineering. Abe holds a degree in Engineering Mathematics from Queen's University.
Eloqua Founders
