As Chief Marketing Officer, Brian Kardon is responsible for all marketing efforts for Eloqua, including brand development, corporate communications, product marketing, and execution of online and offline marketing programs for lead generation, demand creation and brand awareness. Brian brings more than 20 years of experience in successfully implementing global marketing strategies for billion-dollar enterprises. A recognized expert in Web 2.0, social media and digital marketing strategies, Brian has helped to position numerous brands as leaders in their industries. Before joining Eloqua, Brian was CMO at Forrester Research, where he helped to more than double the business in less than five years, and significantly improved Forrester’s profitability.
Previously, he was president of First Act Inc., a leading marketer of musical instruments, and senior vice president and chief marketing officer at Reed Business Information, the world's largest business publisher. During his five-year tenure at Reed, Brian was instrumental in doubling the company's annual revenues to more than $1 billion through a combination of acquisitions, alliances, and new product development. Brian also spent six years at Braxton Associates, the strategy consulting division of Deloitte Consulting, where he was director of the marketing strategy practice and worked with clients like Coca-Cola, Merck, Nabisco, and Sears.
Brian holds an M.B.A., with a concentration in marketing and finance, and a B.S. in economics from The Wharton School, University of Pennsylvania.
