You have a compelling message, a finely-tuned database and an influential offer to make your next campaign your most successful yet. But if your email doesn¹t reach the intended target, all bets are off.
Email can be a powerful marketing tool but abuses like spam, phishing attempts, and other security challenges have made it more difficult for legitimate senders to deliver relevant messages to their targeted audiences. An ongoing battle for email marketers to avoid being classed as spam, successful deliverability depends on a combination of best practices (list management), email authentication, and reputation.
The point person for Deliverability at Eloqua is Dennis Dayman. Dayman has more than 15 years of experience combating spam and improving email delivery through industry policy, ISP relations and technical solutions. As Eloqua's Email Delivery and Privacy Officer, Dayman leverages his experience and industry connections to help Eloqua's customers maximize their delivery rates.
To learn more about Dennis Dayman's efforts to improve email deliverability for ALL marketers—not just our clients—read the Deliverability blog.
