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Eloqua Unveils New Chatter inside Eloqua
Chatter inside Eloqua to deliver social networking capabilities for marketing automation, connecting the right people to the right information at the right time; Eloqua users to leverage Salesforce Chatter as their embedded enterprise social network
Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today announced Chatter inside Eloqua, delivering social capabilities for marketing automation. Chatter inside Eloqua will allow all Eloqua users to leverage Salesforce Chatter for collaboration within the leading marketing automation solution. With this new offering, Eloqua will embed Salesforce Chatter, the leader in enterprise social networks, inside its marketing automation solution to create a social layer across sales and marketing to increase productivity and effectiveness.
Comments on the News
“CMOs are recognizing social as an essential strategy to succeed in the Facebook era,” said Joe Payne, CEO, Eloqua. “Embedding Salesforce Chatter inside our leading marketing automation solution will allow people to collaborate like never before on marketing processes and close the gap between sales and marketing.”
“Businesses are looking to transform every part of their organization to thrive in the social era,” said Kendall Collins, SVP and GM, Salesforce Chatter. “With Salesforce Chatter, partners like Eloqua can use our social technologies to break down the silos between departments and deliver a social experience within any business application.”
“Building successful marketing programs takes more than simply connecting data; it’s about connecting people,” said Chris Boorman, CMO at Informatica. “Chatter inside Eloqua provides a unified social layer which promotes collaboration between marketing, sales, management and even outside agencies – helping deliver innovative marketing programs faster. Eloqua and salesforce.com are delivering an integration that has the power to align sales and marketing and impact our bottom line.”
“For enterprise collaboration to be truly effective it needs to be social and it needs to be unified across the apps, tools and services that are important to your business,” said Denis Pombriant, managing principal, Beagle Research. “Chatter inside Eloqua will deliver an integrated social layer and represent a real game changer for the industry.”
Chatter inside Eloqua – Transforming Marketing Automation
According to a January 2011 Forrester Research, Inc. report, “B2B Sales and Marketing Alignment Starts With The Customer” by Jeff Ernst, “A Forrester survey of marketing and sales leaders at 66 B2B companies shows that only 8% of respondents claim that they have tight alignment between sales and marketing.” As sales and marketing organizations become even more geographically distributed, it has become almost impossible to connect the right people with the right information. Traditional software approaches have focused exclusively on data integration and workflow, not people.
Leveraging the tools sales and marketing teams use every day, Chatter inside Eloqua will provide the context to intelligently connect the right people to the right information at the right time. Chatter inside Eloqua will align the core business departments through:
- The Right People – Users can discover who has expertise on a particular topic or marketing asset with Social Intelligence to quickly get help and rally collaborative discussion.
- The Right Place – Connecting the world’s most-popular CRM with the leading marketing automation tool closes the gap between sales and marketing. Chatter inside Eloqua will deliver seamless context of what is happening in each system in the social network.
- The Right Time – Chatter inside Eloqua will provide real-time updates on relevant information for users. For example, when a prospect responds to an email from a marketing campaign, Chatter inside Eloqua will alert anyone following the campaign record of the change.
Marketing in a Social Era
Today there is a social revolution taking place and companies realize that they need to incorporate a social strategy into the way they do business or else they’ll be left behind. Enterprise collaboration is not about moving “water-cooler talk” online, it’s about integrating social into every business process and every application. Salesforce Chatter is the only enterprise social network that has an open platform, empowering companies to bring a unified social layer to every application that is important to their business. Salesforce Chatter deeply integrates across an incredible spectrum of business applications, services and tools.
Chatter inside Eloqua will be available to Eloqua users in Q4 2012.