Eloqua Clears Path to Social Web

New Social Sharing and Reporting Tools Help Marketers Integrate Social Media into Marketing Mix

12/09/09

Vienna, VA, — Eloqua, the category-defining leader in marketing automation, today announced the worldwide availability of its new Social Sharing and Reporting toolset. The easy-to-use product allows marketers to harness the power of the social Web by pulling online conversations into their promotions, empowering fans to share marketing content with social networks such as Twitter, Facebook and LinkedIn, and track inbound traffic from blogs and social networks.


“We want to make social media marketing simple for our customers,” said Brian Kardon, CMO of Eloqua. “Our Social Sharing and Reporting tools are integrated into the same system marketers use every day, and they don’t require any special training. The social Web has become a huge influence on buying decisions. With just a few clicks, our marketing clients can trigger and leverage dialogues for their company, products and services.”


Eloqua’s Social Sharing and Reporting tools integrate with existing outbound marketing campaigns to enhance lead generation, lead nurturing, lead scoring and overall marketing effectiveness. Simply, the product allows marketers to go from zero to social in three steps:


Make campaigns shareable. Prospects can share marketing content and promotions with members of their social networks while marketers can embed third-party content, such as blog posts, directly into their email pushes and landing pages.

Track inbound traffic from social media sites/blogs. Capturing prospects’ relevant social media activities gives sales personnel immediate and unequaled insight into the interests and preferences of their potential customers.

Measure social media impact. Marketers can track which blogs and social networks are driving the most traffic to their Web site to better inform future media-buying decisions.


“Our new social media tools put our clients – the best marketers in the world – in the center of the conversation,” concluded Kardon.

About Eloqua

Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua's software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua's cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.