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Compendium and Eloqua Integrate, Enabling Marketers to Easily Repurpose Content in Demand Generation Efforts
Compendium (www.compendium.com), acontentmarketingplatform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel, and Eloqua. the leading provider of on-demandRevenuePerformanceManagement solutions, have teamed up to make marketing content more readily available for demand generation efforts.
Compendium’s one-click integration with Eloqua means that marketers who use Compendium for content marketing can easily transfer content into their Eloqua solution, where it can be used in landing pages and triggered emails as part of lead nurturing campaigns.
As part of the integration, Compendium automatically tags content with social sharing links for Twitter, Facebook and LinkedIn. This functionality allows administrators to easily drag and drop content – complete with social sharing links – into lead nurturing campaigns
“Content is expensive and time consuming to create, so marketers are looking for ways to repurpose and repackage content whenever possible,” said Frank Dale, president and CEO of Compendium. “Compendium’s integration with Eloqua ensures that content is available to be reused in demand generation campaigns.”
Eloqua customers can access the Compendium App in the Eloqua AppCloud.
“When starting a nurturing program, marketers struggle to create the content needed for triggered emails, offers and landing pages,” said Joe Chernov, vice president of content marketing at Eloqua. “This integration makes access to content effortless, and is unique because Compendium content can be used with any asset in the Eloqua solution, not just landing pages.”