http://www.eloqua.com/r?19=960&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2F Eloqua in the News en-us Mon, 14 May 2012 17:26:38 GMT 2012-05-14T17:26:38Z en-us http://www.eloqua.com/r?19=961&43=279892&44=151403045&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FSuccessful_lead-gen_programs_depend_on_metrics_integration_and_cooperationSuccessful_lead-gen_programs_depend_on_metrics_integration_and_cooperation.html The integration of various marketing functions also is creating an opportunity for demand marketers, said Doug Sechrist, VP-demand marketing at Eloqua Corp. By bringing functions like content marketing closer to the demand-gen process, marketers can better align content—typically used to generate awareness and thought leadership—to the buyer's journey. Mon, 14 May 2012 17:26:38 GMT fd2366828ee64b4842a1186c7ce557f4 Sheila Bohan 2012-05-14T17:26:38Z http://www.eloqua.com/r?19=961&43=279892&44=151355785&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2F3_Lessons_Content_Marketers_Can_Learn_from_Product_Marketing.html I treat each piece of content Eloqua publishes like a product. Every new asset has a target audience, a list “price” (gated, ungated, hybrid) and an upgrade road map. Most content we publish is supported by a PR push, a direct marketing element, and a media buy. Mon, 14 May 2012 12:28:36 GMT 73bf9fbc84a380e77467a617dbfc4b1f Sheila Bohan 2012-05-14T12:28:36Z http://www.eloqua.com/r?19=961&43=279892&44=151318575&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FUsing_Content_Marketing_to_Shorten_the_Sales_Cycle.html Here are some of my favorite branded SlideShare pages: Eloqua has some really sharp presentations; they’re engaging and fun. Mon, 14 May 2012 00:45:02 GMT 7b551655d615bc202685b466cb8e76dd Sheila Bohan 2012-05-14T00:45:02Z http://www.eloqua.com/r?19=961&43=279892&44=151318385&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FHow_to_Make_Marketing_Automation_Work_for_You.html “You need another service because the goal of marketing automation is to get the ‘right’ leads into the hands of sales[people] at the ‘right’ time,” Joe Chernov, vice president of content marketing at Eloqua. Mon, 14 May 2012 00:39:39 GMT a55d90bfd83cf6715b6385199b5c4e05 Sheila Bohan 2012-05-14T00:39:39Z http://www.eloqua.com/r?19=961&43=279892&44=151318145&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FLets_Get_Visual_Top_5_Content_Marketing_and_Social_Media_Infographics.html Eloqua sheds light on one of the most critical questions in content marketing with this infographic: What content do my buyers want and when? Mon, 14 May 2012 00:29:21 GMT fd219d02f47aa503f32fa50ec8eadc96 Sheila Bohan 2012-05-14T00:29:21Z http://www.eloqua.com/r?19=961&43=279892&44=151131695&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FEloqua_Appoints_Heidi_Melin_As_New_Chief_Marketing_Officer.html Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading some of Silicon Valley’s most respected technology brands. Melin, who has held CMO posts at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua CEO Joe Payne. Fri, 11 May 2012 16:10:52 GMT bfa0477bb95fe8ee0c3bfa0096162196 Sheila Bohan 2012-05-11T16:10:52Z http://www.eloqua.com/r?19=961&43=279892&44=150937425&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FHow_Not_to_Be_a_Spammer_When_Marketing_Your_Business.html Many who are new to email marketing start off on the wrong foot, says Dennis Dayman, chief security and privacy officer at Eloqua, a Vienna, Va., marketing software and services company. "They 'spray and pray' and hope that someone will click and buy," but are hit with angry complaints and find their emails blocked as spam, he says. Thu, 10 May 2012 13:47:52 GMT fa12d106394ce41f5d35b6bd3be633d9 Sheila Bohan 2012-05-10T13:47:52Z http://www.eloqua.com/r?19=961&43=279892&44=150658895&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FEloqua_Launches_New_Pinterest_Connector_To_Help_Marketers_Encourage_Content_Sharing.html Eloqua recently released a Pinterest Cloud Connector from the Eloqua AppCloud, designed to enable marketers to natively drag and drop the Pinterest “Pin It” and “Follow” buttons to their most valuable content. Marketers using these drag and drop tools can provide prospects the ability to share their content across the Pinterest network. Tue, 08 May 2012 20:11:37 GMT 855b0125b7946f635d67888e56e8dac1 Sheila Bohan 2012-05-08T20:11:37Z http://www.eloqua.com/r?19=961&43=279892&44=150650725&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FVideo_Solving_25_Greatest_Content_Marketing_Challenges.html Jay Baer, Chris Baggott and Joe Chernov are most definitely three of the industry's leading experts in content marketing. During this webinar, they tackle 25 of the challenges facing today's marketers. If you need help with content marketing Compendium, Eloqua & Convince & Convert can help! Tue, 08 May 2012 19:36:19 GMT 7c3f267c1b6f8c9d54bd5381560a2d2f Sheila Bohan 2012-05-08T19:36:19Z http://www.eloqua.com/r?19=961&43=279892&44=150630455&32=4726&7=328559&40=http%3A%2F%2Fwww.eloqua.com%2Fnews%2Fnews%2FELOQUAS_JOE_CHERNOV_TALKS_CONTENT_MARKETING.html From infographics like The Message is The Messenger to videos about Revenue Management, content has become a science and an art at Eloqua, a marketing automation SaaS company. Tue, 08 May 2012 17:41:26 GMT 36ab685ec0faa467d72c5e0bfb6bd976 Sheila Bohan 2012-05-08T17:41:26Z